Clik here to view.
Because we’re worth it…….
Nick Jefferson is managing director at Gyro London The beer you drink on holiday never tastes as good as the beer you drink after a hard day’s work. Don’t get me wrong. Beer on holiday is still fun and...
View ArticleClik here to view.
50 shades of digital supplier means names like agency and ad network are...
Richard Sharp is managing director at ValueClick Media UK Fifteen to twenty years ago, the concept of an ad network was about as new as it gets. Ad networks arrived about the same time or just before...
View ArticleThe joke’s on you: Why brands need to tread carefully with prankvertising
Ariel King is content strategist at Arena With every new trend in marketing there’s always a scramble of marketers trying to conquer the trend first. This year, content has taken the claim for Buzzword...
View ArticleClik here to view.
Five secrets of social brands
Tash Whitmey is CEO of Havas EHS Emotion is a necessary ingredient of almost all decisions, and it is especially vital in this era of product proliferation—a time when brands must home in on their...
View ArticleClik here to view.
What happens in Vegas, stays in Vegas. Literally. #CES2014
Lea Simpson is strategy director at TH_NK Apart from a couple of ooh ahh moments, CES 2014’s exhibitors felt mostly like expensively decorated floats at a massive mediocrity parade. Harsh? Let me...
View ArticleClik here to view.
A woman’s lot
Liz Wilson is chief executive at Stack I have been reading the list of women attending the World Economic Forum Annual Meeting at Davos with great interest (yes, a list does exist). The obligatory...
View ArticleMobile World Congress: 2014’s headlines will be advertising, rather than...
For those who’ve accepted the notion that swanning to Cannes’ Gutter Bar every year might not be the only way to get ahead in advertising, we’ll be reporting directly from this year’s Mobile World...
View ArticleClik here to view.
Mobile World Congress: Zuckerberg reaches out to create a connected humanity....
James Connelly is co-founder at mobile marketing agency Fetch A packed out Fira di Barcelona at MWC not only marks the start but perhaps the most hotly anticipated event of the day: a keynote speech...
View ArticleClik here to view.
Mobile World Congress: Mobile is a truly transformative industry
James Connelly is co-founder of Fetch As you walk around the vast exhibitor halls of MWC, and pass by the hordes of suited and booted mobile players from every corner of the world, you can’t help but...
View ArticleClik here to view.
Mobile World Congress: Leveraging the rising tide of mobile data
James Connelly is co-founder at Fetch A key theme that I have picked up on today at MWC, in amongst the impressive show stands and the packed-house keynotes, is that of mobile data. A subject that is...
View ArticleClik here to view.
The symbiosis between advertising and Oscar-winning creativity
William Sargent is chief executive at Oscar-winning content company, Framestore This weekend sees the red carpet unfurled in Hollywood whilst the world’s eyes analyze A-lister attire and, lest we...
View ArticleWearable tech, connected health & the worst of ‘lazy digital’
Pete Edwards is chief strategy officer at Engine My first day in SXSW’s Austin welcomes me with rain (this is not what I signed up for) and the chorus of the Grackle – Austin’s own avian pest akin to a...
View ArticleClik here to view.
Information sovereignty is the emerging trend of SXSW 2014
Nico Abbruzzese is global director of creative technology at Metalworks by Maxus At SXSW, you can always count on a handful of hot topics to emerge from the ocean of diverse, engaging content that...
View ArticleFrom Robot Revolutions to Body Computing via Assange
Daniele Fiandaca is head of innovation at Cheil As we celebrate the 25th anniversary of Tim Berners-Lee proposing the idea that gave birth to the web, this feels an awesome time to be championing all...
View ArticleClik here to view.
Brands are out in force at SXSW
Jon Buckley is head of social at Cheil As you can see from the size of their cars and food portions, our American friends like to go large – something that’s also true of SXSW. Everything about the...
View ArticleClik here to view.
Robots and wristbands take over SXSW
Paul Vallois is managing partner at Partners Andrews Aldridge Before jetting off to Austin I was subjected to an intense interrogation of where and why I was going by an inquisitive daughter. I...
View ArticleTim Berners Lee bested by robots, creativity is a state of mind
Pete Edwards is chief strategy officer at Engine There was plenty to keep me occupied on my final day at SXSW. After a pleasant stroll to the centre in sunshine (yes, Texas comes good after 3 days of...
View ArticleSXSW…it’s more human than drones and wearable tech
Andy Fowler is executive creative director at Brothers and Sisters This is the first time I’ve been to the mythical South by Southwest and what struck me is how profoundly human the main themes were....
View ArticleReflections on SXSW
Gareth Jones is chief brand and content officer at DigitasLBi Agencies aplenty This year, there were seemingly more agency types than ever before at SXSW. We’re pretty easy to spot; rucksack, vague...
View ArticleWhy we set up Millenial Mentoring and what we did at SXSW
Nadya Powell is managing director at MRY A group of Millennials and a hell of a lot of smart people from two different continents pitched live on stage at Hackney House at SXSW last week. The...
View Article