Your brand doesn’t speak to me – Anjali Ramachandran, PHD UK
Anjali Ramachandran is PHD UK’s innovation director and is blogging live from Cannes 2013. As part of Omnicom, I was one of a select group of people yesterday invited to attend a panel discussion on...
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Ian Priest: launching the Adaptathons at Cannes
The last few years in our industry have kept us on our toes. We have had to learn to expect the unexpected and are being tested all the time in terms of coping with the broader economic pressures that...
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Art, copy, code
Christian Ward is the media and marketing editor of Stylus The Friday schedule at Cannes Lions was topped and tailed by two talks focused on seismic shifts in advertising. The first change happened in...
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STARTUP WEEKEND: Wayne Brown: They’ll lose a weekend, but what will we gain?
Wayne Brown is the managing director of Grey Possible and a judge at Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at Google...
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STARTUP WEEKEND: Craig Mawdsley: “Ad recruitment needs a rethink”
Craig Mawdsley is the Chief Strategic Officer at Abbott Mead Vickers, and a judge at Startup Weekend London, which is challenging teams to come up with new startup business in just 54 hours. It takes...
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STARTUP WEEKEND: Eric Brotto: Startups are more than gizmos
Eric Brotto is an account director at Smile Machine, and the facilitator of Startup Weekend London, which is challenging teams to come up with new startups business in just 54 hours. It takes place at...
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STARTUP WEEKEND: Vibrant media: TV ads aren’t being seen
Sam Pattison is the head of UK sales for Vibrant Media. Here he blogs about one of the major problems in advertising which could be solved by an idea at Startup Weekend, a challenge to create a new...
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STARTUP WEEKEND: Richard Fearn: Agencies and startups mistrust each other
Richard Fearn is the Director of The Friday Club London, a not-for-profit that brings marketers closer to the tech Start-up community. He is also a judge at Startup Weekend London, which is challenging...
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Oreo’s meets the royal baby: the high tide of social media marketing?
Oreo’s ‘you can still dunk in the dark’ Superbowl stunt was the high watermark in social, creative marketing. Once you factor in the gushing reels of media reviews and commentary, the image meme...
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Why Michael McIntyre would do annoyingly well in advertising
“Observational comedy is when the comedian pretends to have the same life as you. Rather than being a philandering coke-addict.” If you’re at the Edinburgh Fringe you may get to see Stewart Lee who, as...
View ArticleBrands on Vine (20 September 2013)
Welcome to the first ‘This Week On Vine’, brought to you by Michael Litman, Co-founder of BRANDSONVINE.COM. We’re a curated showcase of the latest and greatest examples of how brands are using Vine....
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Content is only one half of content marketing
There’s a confusion going on in the marketing world. Content, without marketing, is not “content marketing”. It’s content creation. There’s a difference. Those waking up to the content craze, that hit...
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Muff watch with Mother
This guest blog was written by Gail Parminter Project Bush is an initiative by ad agency ‘Mother’ that’s “a call to action for women to stand up to the pressures of modern society and present their...
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The invisible wealthy – is the ad industry obsessed with youth?
Lindsay Pattison is the chief executive of Maxus UK and chief strategy officer of Maxus Global. It would be foolish not to champion targeting the over-50’s. In the UK, over a third of our population is...
View ArticleWhy Apple’s iPad Air spot won’t go viral
Matt Fiorentino is director of marketing at Visible Measures The new iPad Air videos Apple featured during its iPad announcement last week won’t be going viral. Don’t get me wrong – they’re beautifully...
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‘Thought Leadership’ is bullshit.
Nick Jefferson is the Managing Director of Gyro London ‘Thought leadership’. I’m sick of it. Along with ‘storytelling’ and ‘Big Data’, it has to rank as one of the most ubiquitous and annoying clichés...
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Brand and celebrity partnerships must love and be loved in return
Dave Roberts is deputy MD at M&C Saatchi Sport & Entertainment Like many Worldwide Film Premiers, David Bowie’s new film has had its fair share of hype. But the difference is it wasn’t filmed...
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Lovie Awards remedy the digital marketing mess
Nicolas Roope is the chair of the Lovie Awards Digital is so brilliant but it’s such a mess. That’s why we need media and awards to help sort the wheat from the chaff so we know what we need to spend...
View ArticleRight-brain, left-brain is dead. Long live Bernbachism
Nick Jefferson is managing director at Gyro At least on one reading, the creative heart of our industry has been knifed; violently, and by one of its own. The Guardian ran a piece on the results of a...
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The funniest ads of 2013
David Waterhouse is head of content at social video expert Unruly Humour makes the social web go round. As 21st Century mammals, we live our lives on the internet, so it damned well better make us...
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