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How mobile is driving the native revolution
Piers North is strategy director at Yahoo Native advertising is one of the buzz words of the moment and it generally provokes one of two reactions. Either a sense of confusion, or the feeling that it’s...
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The Agile Consumer: new attitudes
Chris Chalk is global chief strategy officer at Cheil Worldwide One of the most interesting discussions at Adweek Europe last week was around ‘agility’ and what it means for businesses, brands and...
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Stay hungry. Stay foolish.
Andy Hinder is chief executive at STEEL London Steve Jobs finished his Stanford speech by famously quoting, “Stay hungry. Stay foolish”. That’s stuck with me ever since I first heard it. A ‘eureka’...
View ArticleWhy we set up Millenial Mentoring and what we did at SXSW
Nadya Powell is managing director at MRY A group of Millennials and a hell of a lot of smart people from two different continents pitched live on stage at Hackney House at SXSW last week. The...
View ArticleReflections on SXSW
Gareth Jones is chief brand and content officer at DigitasLBi Agencies aplenty This year, there were seemingly more agency types than ever before at SXSW. We’re pretty easy to spot; rucksack, vague...
View ArticleSXSW…it’s more human than drones and wearable tech
Andy Fowler is executive creative director at Brothers and Sisters This is the first time I’ve been to the mythical South by Southwest and what struck me is how profoundly human the main themes were....
View ArticleTim Berners Lee bested by robots, creativity is a state of mind
Pete Edwards is chief strategy officer at Engine There was plenty to keep me occupied on my final day at SXSW. After a pleasant stroll to the centre in sunshine (yes, Texas comes good after 3 days of...
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Robots and wristbands take over SXSW
Paul Vallois is managing partner at Partners Andrews Aldridge Before jetting off to Austin I was subjected to an intense interrogation of where and why I was going by an inquisitive daughter. I...
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Brands are out in force at SXSW
Jon Buckley is head of social at Cheil As you can see from the size of their cars and food portions, our American friends like to go large – something that’s also true of SXSW. Everything about the...
View ArticleFrom Robot Revolutions to Body Computing via Assange
Daniele Fiandaca is head of innovation at Cheil As we celebrate the 25th anniversary of Tim Berners-Lee proposing the idea that gave birth to the web, this feels an awesome time to be championing all...
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Information sovereignty is the emerging trend of SXSW 2014
Nico Abbruzzese is global director of creative technology at Metalworks by Maxus At SXSW, you can always count on a handful of hot topics to emerge from the ocean of diverse, engaging content that...
View ArticleWearable tech, connected health & the worst of ‘lazy digital’
Pete Edwards is chief strategy officer at Engine My first day in SXSW’s Austin welcomes me with rain (this is not what I signed up for) and the chorus of the Grackle – Austin’s own avian pest akin to a...
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The symbiosis between advertising and Oscar-winning creativity
William Sargent is chief executive at Oscar-winning content company, Framestore This weekend sees the red carpet unfurled in Hollywood whilst the world’s eyes analyze A-lister attire and, lest we...
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Mobile World Congress: Leveraging the rising tide of mobile data
James Connelly is co-founder at Fetch A key theme that I have picked up on today at MWC, in amongst the impressive show stands and the packed-house keynotes, is that of mobile data. A subject that is...
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Mobile World Congress: Mobile is a truly transformative industry
James Connelly is co-founder of Fetch As you walk around the vast exhibitor halls of MWC, and pass by the hordes of suited and booted mobile players from every corner of the world, you can’t help but...
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Mobile World Congress: Zuckerberg reaches out to create a connected humanity....
James Connelly is co-founder at mobile marketing agency Fetch A packed out Fira di Barcelona at MWC not only marks the start but perhaps the most hotly anticipated event of the day: a keynote speech...
View ArticleMobile World Congress: 2014’s headlines will be advertising, rather than...
For those who’ve accepted the notion that swanning to Cannes’ Gutter Bar every year might not be the only way to get ahead in advertising, we’ll be reporting directly from this year’s Mobile World...
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A woman’s lot
Liz Wilson is chief executive at Stack I have been reading the list of women attending the World Economic Forum Annual Meeting at Davos with great interest (yes, a list does exist). The obligatory...
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What happens in Vegas, stays in Vegas. Literally. #CES2014
Lea Simpson is strategy director at TH_NK Apart from a couple of ooh ahh moments, CES 2014’s exhibitors felt mostly like expensively decorated floats at a massive mediocrity parade. Harsh? Let me...
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Five secrets of social brands
Tash Whitmey is CEO of Havas EHS Emotion is a necessary ingredient of almost all decisions, and it is especially vital in this era of product proliferation—a time when brands must home in on their...
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